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Multimodality: A Social Semiotic Approach to Contemporary Communication Gunther Kress
Publisher: Routledge

The aim of this paper is to show how a substantive area of social research –learning– can be investigated using a multimodal social semiotic approach. Visual-verbal communication on online newspaper home pages. I would definitely recommend they read Gunther Kress's book, Multimodality: A social semiotic approach to contemporary communication. Günther Kress: Multimodality; a social semiotic approach to contemporary communication. We apply the approach to three different institutions – a school, a museum and a hospital, illustrating key concepts and addressing issues around pedagogy and technology in contemporary society. Kap 4: Kress starter med å forklare sin tilgang til semiotikk, som er sosial semiotikk. A social semiotic approach to contemporary communication. Semiotics deals with messages and tries to reveal the processes of meaning making. Animated documentary as a contemporary medium for communication conveys social messages, and it has, as its overall goal, some claims on reality representation. Multimodality: A Social Semiotic Approach to Contemporary Communication. In the first part of the talk I will set out some of the central terms of a social semiotic multimodal theory of communication and representation. For this, the article outlines a framework using a multimodal social semiotic approach. The social environment of contemporary communication – 3. Visual Communication, 6 (1):19–53. A social-semiotic theory of multimodality – 5. Where meaning is the issue – 2. Communication : shaping the domain of meaning – 4.