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Integrated Marketing Communications David Pickton, Amanda Broderick
Publisher: Financial Times Management

The termed “INTEGRATED MARKETING COMMUNICATION” was coined by the American Association of advertisement agency also known as 4A's in the late 1989. Here are some tips on how to do it. This is a post about what the Easter bunny can teach you about integrated marketing communications and how to take action on these lessons. 16 -Integrated Marketing Communications. For CMOs, new social technologies present an opportunity to gain unique strategic advantages in their market. An integrated marketing strategy should include also a media like mobile, which is essential for a successful marketing campaign today. PRSA Boston's panel discussion last week reaffirmed this point as marketers and PR professionals gathered for, “Expanding PR Opportunities through Integrated Marketing Communications”. However, both planning and executing remain a challenge. According to the text in "MKTG", there are two major categories involving communication; interpersonal and mass communication. This is a one year marketing plan for Toyota Motor Corporation for the year 2011. Integrated Marketing Communication of a Chinese Herbal Tea Company--Jia Duobao. Zena has led award-winning interactive teams at Edelman, H&R Block, Sprint, Hallmark and Embarq, providing leadership in online brand engagement, digital strategy, and integrated marketing communications. The Problem Today, the subject of Integrated Marketing Communications is hotter than ever. An integrated marketing and communication plan helps ensure a consistent message, keeps staff on track with important deadlines, and provides measurable objectives for improvement. It's a source of competitive advantage.